The extent to which a researcher’s findings are compatible with data and conclusions extant in the scientific community. Credibility is a criterion for determining the “quality” or “trustworthiness” of qualitative research.
In the "Business District," LegalZoom, Docstoc, Better Business Bureau and Goldman Sachs 10,000 Small Businesses spent time with attendees and Dun & Bradstreet Credibility provided attendees a free copy of their company's D&B business credit report, a set of D&B scores and ratings which may factor into lenders' credit decisions.
As the study has been conducted with an exploratory nature, the study could provide a better understanding of the impact that an athletic endorser's performance has on his or her overall source credibility.
In this Economic Commentary we will construct a simple model so we can study these questions systematically, and we will use it to gain some insight into the importance of credibility to monetary policy.