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creativity |
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creativity, n the ability to imagine and create through innovation and synthesis. |
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| Written by Pat Fallon (co-founder and chairman of Fallon Worldwide, a subsidiary of one of the world's largest advertising and media conglomerates) and Fred Senn (co-founder and partner with Fallon Worldwide), Juicing The Orange: How To Turn Creativity Into A Powerful Business Advantage is a no-nonsense guide to applying creativity to move the business market in one's favor. Paul Torrance Creativity Award from the Creativity Division of the National Association for Gifted Children) is a no-nonsense guide to the concept of giftedness in children, and how parents can provide opportunities to cultivate their children's gifts. Only recently has creativity been so widely recognized as a source of wealth and as a way of realizing the Millennium Development Goals of promoting gender equality and developing a global partnership for development. |
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creativity
