conversion study


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conversion study

A scientific study of two or more treatments that tries to gauge the effect of switching from one form of therapy to another.
See also: study
References in periodicals archive ?
Thus, expect advertising effectiveness findings not to look as good after removing the bias of identifying one brand as the sponsor of the brand's advertising conversion study.
The latest conversion study shows that 24% of leads turn into sales when MathSoft's own sales reps make a follow-up call, he says, compared to only 17% when prospects talk to dealers.
The answers to all of these questions can be found in the award-winning Conversion Study published by the Newspaper Society this year.