context

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context

 [kon´tekst]
the setting, in time or space, surrounding the occurrence of a given event.
cultural context the environment or situation that is relevant to the beliefs, values, and practices of the culture under study.

context

Etymology: L, contextus, to weave together
(in communications theory) the setting, meaning, and language of a message. If a message is interpreted without strict regard for these limits, it is taken out of context.
References in periodicals archive ?
MediaRiver is a visionary company offering products that contextually and automatically publish content to any web page so that users can discover related content and publishers can drive users to the right content at the right time.
Using The Message Cloud, SmartFocus customers have the rich data, intelligence and the tools for contextually unique engagements, through any digital channel.
During Phase 1, 12 contextually controlled conditional discriminations were established, as shown in Figure 2.
Let's look at how this works: A recent issue of Studies has an article by Mary Erickson titled, "Effects of Art History Instruction on Fourth and Eighth Grade Students' Abilities to Interpret Artworks Contextually.
WHERE Ads promise more locally and contextually relevant ads for users that begin to fulfill the promise of LBS on mobile devices, which people have been talking about literally for years.
We'll be actively seeking to license our patented method for serving contextually relevant advertisements and welcome inquiries from site and application owners, as well as ad serving networks that are seeking to increase revenue and profitability while also providing a better user experience.
This innovative placement delivers a contextually relevant ad experience -- as consumers are increasingly exposed to more photos, slideshows, and pictures online.
No longer restricted to creating in "art" formats, we're evolving into contextually ambidextrous creatures increasingly adept at producing goods tailored to the packaging requirements of each specific context.
When it comes to remembering the actual message of an ad, users were 52% more likely to recall the details of the ad's message when they were fed a contextually relevant ad as opposed to a non-relevant one.
Like Google's AdSense, which delivers text ads relevant to text on a web page, Pixazza's AdPix delivers display ads contextually relevant to the images featured on web pages.
Contextually, North Beach has been crafted to "fit" with such classic Asbury Park landmarks as Convention Hall and the Paramount Theatre, as well as the Berkley-Carteret Hotel.
The result is a show where reanimated metaphors from the past--Bas Jan Ader's films of himself falling, for example--play against contextually pertinent newer works such as Sven Augustijnen's documentaries of aphasia sufferers, and where familiar names such as Daniel Roth, Gillian Wearing, and John Bock stud a list of lesser lights.