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content analysis

   Also found in: Dictionary/thesaurus, Encyclopedia, Wikipedia 0.01 sec.
content analysis
n.
Any of various techniques for classifying and studying the verbalizations of normal or psychologically impaired individuals.


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Content analysis is a highly flexible research method that has been widely used in library and information science (LIS) studies with varying research goals and objectives.
Following several years of study and trial in the advertising industry, Jody Moxham created an analytical system of content analysis that determines what will be communicated, how persuasive the message is, and whether the advertising objectives are likely to be met.
The content analysis was based on content, authorship, and institutional affiliation.
 
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