branding


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branding

An act performed in the context of a BDSM ritual which consists of burning and scarring of the flash of the masochistic partner by the sadist, in a sadomasochistic dyad.
References in periodicals archive ?
For while the basics of any campaign are based on the same premise--good old fashioned hard work, respect, reliability, trust in the industry, the spirit and the culture of the firm--electronic and online branding is the wheel that now drives the branding machine.
Branding online is becoming very important to the future of branding and marketing and that's certainly where smart companies like Cushman & Wakefield are looking," said Clark, who pointed to C&W's global website introduced last July.
The days of sheer impact through blitz are over, and communication will have to be smarter -- hence all the talk now of branding.
On May 28th at the Four Seasons Hotel in Tokyo, the Second Roundtable on Branding in Japan, will convene under the auspices of The Economist Group, sponsored by top international advertising agency McCann-Erickson and supported by J@pan Inc.
based ID Branding is a full-service branding agency, specializing in creating integrated, strategy driven branding programs for regional and national clients, including Kodak, Microsoft, H.
Armed with an understanding of branding options, a CEO might want to take a "macroscopic" look at how brands fit into a company's overall strategy.
To access the Branding Insight Tool(TM) and information on Market Illumination's other tools and services, visit www.
We don't know how much they spent on advertising and other brand-building activities over the years, so at the end of the day we can't say for sure whether investing in branding activities generated more money than it cost," Srinivasan acknowledges.
The report contains the views of ten experts drawn from across different sectors of the branding arena, including industry product and marketing managers, advertising agency executives and management consultants.
More than ever, when considering co branding, brand executives must make sure the existing brand equity is strong and can sustain and flourish in a co branded situation.
Underlying the significance of the awards, Sergio Zyman, founder of ZIBS and Chairman of the Zyman Group, notes that, "ZIBS provides an independent academic setting that bridges the span between academia and commercial marketing to gain a fuller understanding of why branding is so critical to business growth.