brand name

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brand name

See trademark.

proprietary name

A commercial name granted by a naming authority for use in marketing a drug/device product in a particular jurisdiction.

brand name,

n a name given to a product by its manufacturer that becomes part of the product's identity.
References in periodicals archive ?
As part of its brand-name promotion plan, the company has launched a series of advertising campaigns including using container trucks in 100 cities in mainland China to carry the company's brand name advertisements.
From 2000 to 2008, 416 brand-name drug products--different drug strengths and dosage forms of the same drug brands--had extraordinary price increases.
A generic drug must contain the same active ingredients and must be equivalent in strength and dosage to the original brand-name product.
The basic requirements for approval of generic and brand-name drugs are the same.
He adds that the regulations allow brand-name drug companies to stop Health Canada approval of generic drugs simply by alleging patent infringement.
Claritin is a popular option among the insurer's members and WellPoint and other companies that have raised copayments on other brand-name allergy drugs.
Facilitating Caro Cuore's successful expansion is strong brand-name recognition--and cash flow--within its home market, where it has 23 outlets, 10 of which opened last year.
On the other hand, the manufacturers of much more expensive brand-name drugs would be unaffected by the new statute.
What are the differences between generic and brand-name drugs?
Its services include the delivery of brand-name coffee, tea, hot chocolate, soups, and other snacks and beverages.
NEW YORK -- IndustryBrains, a leader in monetizing vertical and brand-name Web sites through site-specific contextual advertising solutions and a subsidiary of Marchex, Inc.