brand name

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Related to brand name: brand mark

brand name

See trademark.

proprietary name

A commercial name granted by a naming authority for use in marketing a drug/device product in a particular jurisdiction.

brand name,

n a name given to a product by its manufacturer that becomes part of the product's identity.
References in periodicals archive ?
Medical devices are an $80 billion-a-year industry dominated by brand name companies or products.
The reduced gross profit as a percentage of revenue is a reflection of NewMarket's success in expanding the sale of its mainstream brand name products and services.
The change to the Federal Acquisition Regulation (FAR) increases the level of transparency in the procurement process by requiring federal procurement officers to publish justification for brand name specifications in all solicitations that exceed $25,000, as well as post them in public view on government Web sites.
NewMarket resells and integrates the products of brand name technology companies such as Cisco Systems (Nasdaq:CSCO), Microsoft (Nasdaq:MSFT) and Sun Microsystems (Nasdaq:SUNW).
For the first time, the company decided to provide contract manufacturing service to brand name luminaire suppliers after introducing its own-brand lighting fixtures last year.
Sometimes it is important to stay with the drug you're using, whether it's the generic or the brand name, because your body is used to it.
There are, for example, several pages in which the authors discuss the perils of transporting brand names across linguistic boundaries, pointing out how Volkswagen's Vento means "fart" in Italian, how Estee Lauder's Country Mist makeup means "manure" in German, and how Powergen, the Italian maker of a battery charger, showed its obtuseness when it insisted on dubbing its Web site www.
Riccardi said it is especially important to understand the difference in dosing of generics versus brand name labels.
In the meantime, most white box makers agree that they must find a way to counter a current brand name marketing offensive that portrays them as inferior companies selling sub-par products.
19 /PRNewswire/ -- Freudenberg Nonwovens Limited Partnership, the leading producer of nonwoven interlinings for the North American apparel industry, today announced it is changing its interlining brand name from Pellon to Vilene.
Item: Stapler & staples box (big & small size) (size & brand name to be mentioned).