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brand name

   Also found in: Dictionary/thesaurus, Legal, Financial, Wikipedia, Hutchinson 0.10 sec.
brand name,
n a name given to a product by its manufacturer that becomes part of the product's identity.

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Beginning with the 2007 planting season, most insecticide/fungicide combinations will carry the CruiserMaxx brand name followed by an appropriate crop descriptor for added brand clarity and simplicity.
based legal and compliance businesses are being aligned under the brand name Wolters Kluwer Law & Business.
Riccardi said it is especially important to understand the difference in dosing of generics versus brand name labels.
 
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