The company was founded in 1871 by Ben Shaw himself, who used the family shire horses Bonny, Blossom, Cherry and Dick to deliver his soft drinks by cart.
Summers and Pebworth explore another key feature of Ben Jonson's plots: the intense contest over priority that undermines his swindlers' tenuous and volatile alliances.
Ben speaks with knowledge of the retail markets, as one of the founders of New Spectrum and now a principal and executive vice president under its reincarnation as Newmark New Spectrum.