between the words of the lists and the critical lures) or procedural specificities (e.
Previous research has attempted to understand the bases of this variability by examining the role of Forward Associative Strength
(FAS, the associative strength
from non-studied critical words to studied items) and Backward Associative Strength
(BAS, the associative strength
from studied items to non-studied critical words) in producing false memory (for an alternative explanation of this variability, see Cann, McRae, & Katz, 2011).
WAN databases facilitate the process of selecting lexical stimuli in research by providing indices and measures of word sets, including the associative strength
of the first associate, the number of associates, and the number of idiosyncratic responses (Callejas, Correa, & Lupianez, 2003; Macizo, Gomez-Ariza, & Bajo, 2000; Nelson & Bajo, 1985).
Assuming for simplicity that all stimulus elements had the same level of salience and that the original learning and subsequent extinction treatment had been complete at the final session of each phase, the associative strength
of Stimulus TA would change from 1 to 0.
In fact, studies in which evaluative conditioning (EC) methods, which are reported to bolster the associative strength
between concepts, are utilized, can influence implicit attitudes (Karpinski & Hilton, 2001).
Federico Landi, Vice Director of Confindustria Italia, delves into the topic of the need of supporting Italian economic initiative abroad: "On the other shore of the Adriatic Sea we found a 'critical mass' of Italian entrepreneurs and we decided to offer them our associative strength
They proposed that the modulation of the semantic priming effect at long SOAs is better explained in terms of associative strength
than in terms of dominance.
In any case, in order to explain the wide variability in false memory, most studies have focused on the associative strength
that bound the critical and studied words together.
In the present work, we employ the same list construction techniques as Beato and Diez (2011), to create 75 lists using the Forward Associative Strength
More specifically, the context in which unpredictable shocks (unconditioned stimulus, US) are administered acquires associative strength
and therefore evokes more conditioned fear than the context in which predictable shocks are presented.
Equally, constructing procedures that aim to target the associative strength
between mental representations presupposes that the psychological attribute of interest (i.
The associative models postulate that any exposure to a given pair of target events will change the amount of associative strength
accruing to these stimuli.