artificial flavour

(redirected from artificial flavouring)

artificial flavour

A synthetic substance which imparts a desired flavour to a food or drug, ideally the same flavour and aroma as the natural product. They are chemically stable and relatively inexpensive; use of artificial flavours (e.g., benzaldehyde) increased during World War II because of a shortage of the natural oil.

Examples
Anethole (anise), benzaldehyde (almond), ethyl acetate (fruit), methyl salicylate (wintergreen).
References in periodicals archive ?
The report, published by the Consumers' Association, urges firms to limit the use of salt, sugars, artificial flavouring and colouring in products aimed at children.
It has no added sugar, artificial flavouring, sweeteners or preservatives.
They often contain artificial flavourings and additives too.
The drink contains no artificial flavourings or colourings, and has been reduced in acidity to protect teeth.
A new six-pack of Mild Cheese Wotsits with no preservatives, no artificial colours and no artificial flavourings will also feature.
I fear that this is a sad reflection on today's food industry and its obsession with artificial flavourings at the expense of the natural product.
FLAVOUR - Often the taste is from artificial flavourings.
Makers Unilever have slashed salt content by 28 per cent and there will be no artificial flavourings or preservatives.
Posh Squash is free from preservatives, artificial flavourings, sweeteners and colourings.
Chris Banks, chief executive and former MD of Coca-Cola GB, said the fictional eco-friendly family provided the perfect platform for a drink without artificial flavourings.
Made with real potato and free from artificial flavourings.