artificial flavour


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artificial flavour

A synthetic substance which imparts a desired flavour to a food or drug, ideally the same flavour and aroma as the natural product. They are chemically stable and relatively inexpensive; use of artificial flavours (e.g., benzaldehyde) increased during World War II because of a shortage of the natural oil.

Examples
Anethole (anise), benzaldehyde (almond), ethyl acetate (fruit), methyl salicylate (wintergreen).
References in periodicals archive ?
They're 97 per cent fat free, at 22 calories each they're less than a third of a slice of bread, are high in dietary fibre and contain no gluten, lactose, GM foods, artificial flavours or added sugar.
range of fruit juice drinks contains around 10% natural fruit juice and has no artificial flavours, colours or preservatives.
M&S also sells birthday cakes that are free from artificial flavours and colours.
However, there is no mention in the list of milk shakes made with added artificial flavours, which suggests they are banned.