artificial flavour


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artificial flavour

A synthetic substance which imparts a desired flavour to a food or drug, ideally the same flavour and aroma as the natural product. They are chemically stable and relatively inexpensive; use of artificial flavours (e.g., benzaldehyde) increased during World War II because of a shortage of the natural oil.

Examples
Anethole (anise), benzaldehyde (almond), ethyl acetate (fruit), methyl salicylate (wintergreen).
References in periodicals archive ?
Although the UK government could restrict sugar content, it couldn't ban milk shakes made with artificial flavours because EU laws covering permitted additives prevented this.
Each variety contains eight different vegetables and fruit blended together - with no artificial flavours, colour or preservatives.
They contain no added sugar and are free from artificial flavours, preservatives, sweeteners and colourings.
Chloe Irwin, business operations manager, said: "We want shoppers to know that they are eating a product that contains no artificial flavours, colours or preservatives.
The product contains no artificial flavours or ingredients and, at 12%, the high fat content provides an excellent carrier of alcohol, allowing the flavour to be locked in.