advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising,

n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
The refusal of cinemas to play the advert from December 18 was initially condemned by the Church of England, and yesterday Carol Wardman, Bishops' Adviser for Church and Society at the Church in Wales, also expressed her concern at the decision.
JOHN LEWIS John Lewis are perhaps the quintessential festive advert viewing, and the department store will unveil their new effort on Friday, 6 November, at 8am.
This latest advert builds on the recent "Slow TV" phenomenon which first gripped Norway with the broadcasting of a 7-hour train ride between Oslo to Bergen, which about a quarter of the population tuned in for, and then more recently this year with the BBC Four Goes Slow series featuring a three-hour National Gallery tour and a two hour long canal boat trip.
Confectionery giant Mars last night admitted its advert, which stars Danny Welbeck, Sturridge and Gerrard, will disappear from our screens next week.
Sue posted a screenshot of the advert with the tweet.
The report said that Facebook will not feature adverts on pages having violent, graphic or sexual content even if such content is in conformity with Facebook's guidelines.
The ASA has also banned an advert for William Hill Casino which it said linked gambling to seduction.
The advert follows a young boy, taking photographs of alcohol images during a normal day in his life.
Soroosh, who hopes to attend a drama school after college, said his part in the advert involves dancing and acting.
RT: I am not sure if there is apathy - with the huge outpouring of comments and criticism from readers in the case of the quite repulsive advert of Metcalfe Attorneys.
TexTango said that it has worked to develop a method of attaching the banner adverts to SMS messages that would not attract objections from regulatory bodies, carriers, device manufacturers or consumers.
THE Birmingham Mail has launched an innovative new service website called 'Book An Ad' which allows you to create your own adverts and book them into the paper.