Also found in: Dictionary, Thesaurus, Legal, Financial, Acronyms, Idioms, Encyclopedia, Wikipedia.


The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
Lamb credits the accomplishment in large part to the advertising campaign, and he has not had to cut staffing or programming since.
Scott Stringer may consider scaffold advertising a "blight," but these stores have few other effective ways of luring customers into their establishments while they're being refurbished.
Third Screen Media (TSM) is a software and services company that enables advertising on mobile phones and wireless devices.
The Teletronics case appears to be the first of its kind to address the intriguing question of whether posting arguably non-promotional information on a Web site is advertising for purposes of insurance coverage.
Is there anything wrong with an advertising agency that seeks to be honored by its peers for its creative work?
Most manufacturers or other vendors offer a variety of rebates or trade discounts, including an "allowance" for advertising.
Using these and other case studies, the authors try to prove that advertising has lost its original function, which was to establish a brand.
Gardner, vice president of diversity and strategic programs at the American Advertising Federation, agrees that the Coleman-Kmart deal is good news but notes that challenges remain.
Osteen ruled that the FDA had no statutory authority to regulate the advertising and promotion of "restricted devices," the category in which the agency had placed cigarettes and smokeless tobacco.
Another form of stealth advertising is the "video news release," or VNR, an insidious form of promotion indeed.
advertising significantly improves the number of closings of both distributor and manufacturer salespeople;
Ironically, most advertising, and most cigarette advertising in particular, is of a completely different character.

Full browser ?