Use of interactive forms of continuing medical education, such as academic detailing
, are effective methods of changing physician behavior, and therefore could promote generic prescribing.
(1:1 rounding and feedback; Nemec, 2011) was utilized to assure protocol adherence and facilitate change following educational intervention (Patel, 2011).
Solicitation: Academic detailing
basic skills training workshop and training services.
This should include academic detailing
programs, as well as traditional in-class continuing education.
The reasons could include lack of awareness, recognition and overlapping and adoption of these approaches, peculiarly academic detailing
, by the pharmaceuticals.
programmes have been particularly used for improving the knowledge of clinicians on particular topics, changing prescribing pattern of targeted drugs to be consistent with medical evidence, providing medical care in cost-effective ways, or minimizing risks to patients due to wrong practice (3-6).
Initially considered a priori were those interventions with the highest level of evidence, such as academic detailing
, reminders, audit feedback, and patient-oriented strategies, as mentioned above.
state legislators should refrain from enacting prescription confidentiality laws and instead implement policies supporting academic detailing
, a form of continuing medical education in which trained health professionals such as physicians, registered nurses, advanced practice nurses, and pharmacists provide evidence-based information about prescription drugs to prescribers.
The internal and external facilitators use a variety of strategies (described in greater detail below) to promote implementation including local change agent participation, academic detailing
(Soumerai, 1998; Soumerai & Avorn, 1990) and provider education, stakeholder engagement at all levels of the organization, monitoring fidelity to the evidence base, performance monitoring and feedback, formative evaluation, establishment of a learning-collaborative (The National Child Traumatic Stress Network, 2007), and marketing.
The research team randomly assigned seven practices to receive age-specific prescribing alerts plus an academic detailing
intervention (interactive educational program on medications that can potentially harm the elderly).
Associate Professor of Medicine at Brigham and Women's Hospital in Boston, PCHI is using clinical pharmacists to work with physicians to help control drug costs using an educational program known as academic detailing
(also referred to as counterdetailing), an educational technique adopted from the pharmaceutical industry's practice of "detailing" physicians about new drugs.