The new flavor is boosted with whole plant extracts, including
yerba mate, acerola cherry and goji berry.
En efecto, alrededor del 90% de la produccion argentina de
yerba mate proviene de la provincia de Misiones y el 10% restante de la region correntina que limita con ella (Gortari, 1998).
They saw a business opportunity in providing
Yerba Mate as an alternative drink to coffee, as well as a way for consumers to support rainforest preservation.
Brewed
yerba mate, which has an earthy flavor that some call an acquired taste, is sold commercially not just as tea but also blended in lattes, coffees and energy drinks.
"But further research is still warranted to better identify the components that are believed to be therapeutic agents." Many studies have tentatively linked
yerba mate consumption with cancer prevention.
CONTACTS: Guayaki, (888)482-9254, www.guayaki.com; International Information on Dietary Supplements, http://grande.nal.usda.gov/ibids/index/.php; Manitoba Harvest, (800)665-4367, www.manitobaharvest.com; Navitas Naturals, (888) 645-4282, www.navitasnaturals.com;
Yerba Mate Association of the Americas, www.yerbamateassociation.org.
One of the newest entries in Guayaki's line of energizing
yerba mate beverages is Unsweetened Mate, which the Sebastopol, Calif.-based company calls "the first 'naked' organic
yerba mate drink" on the U.S.
* Made from ground leaves of
yerba mate and hot water, mate is making its debut of sorts in restaurants and bars.
It's a thinly veiled reference to methamphetamines, but the San Fransisco company admits there is no meth in it - just rich arabica coffee beans and
yerba mate.
Yerba mate (pronounced YER-ba MAH-tay), has quickly become one of the hottest new food and beverage trends in North America.