In fact, 88% of baby boomers report using coupons at supermarkets, compared to 86% of
echo boomers. Among those who use coupons, Aydelott says, 94% of baby boomers and 82% of
echo boomers say that coupons influence their shopping lists.
This group, also known as the
Echo Boomers because many of their parents were Baby Boomers, is the first generation of individuals in history with a near lifelong exposure to technology.
The millenials, who are also known as Gen-Y or
echo boomers, are an exciting source of hope for beauty and personal care marketers.
Nadji remarks, "Apartment operations will continue to strengthen as the economy mends and as
echo boomers enter their prime renter years." He adds, "Vacancies are forecast at 5.6 percent at year-end 2011 and 5.2 percent at year-end 2012.
The monikers used to identify this powerful segment of consumers -- Millennials, Generation Y,
Echo Boomers -- vary almost as much as their shopping habits and preferences.
Today's generation of young people, who were born between 1979 and 1994 and are variously referred to as Generation Y, Generation Next,
Echo Boomers or the Millennium Generation, have grown up in this time of instant access.
While GenXers are looking for the right dining room set, Generation Y (or
Echo Boomers or Millennials) is looking for self-actualization.
Consumer marketing research firm Yankelovich labels the leading-edge millennials--those who turned 27 starting in 2006--as "
echo boomers" and has a few marketing suggestions on reaching them:
Generation Y (born between 1981 and 1995, possibly coined by author Eric Chester), also called Millennials and
Echo Boomers: Too young to conform, too old to rebel.
The report, which is issued annually, found that the poverty rate among children aged 12-17 years slightly increased between the early (1975-1977) and late years (2003-2005) of the study, rising from 15.5% for "late baby boomers" in the first time period to 16.3% among "
echo boomers" in the second period.