Previously the classification made by Denis McQuail (2002) was predominant, with a classification of several theories from
communicology field (and sociology itself) into four paradigms: functionalist paradigm (objective science and social regulation), the interpretative paradigm (subjective science and social regulation) and the two radical paradigms, both in radical change of society: humanistic paradigm (subjective science) and structural paradigm (objective science).
Capta versus data: Method and evidence in
communicology. Human Studies, 17 (1), 109-130.
The human science of
communicology. Pittsburgh, EE.UU.: Duquesne University Press.
In his books "Messages: building interpersonal communication skills" (attained in 1993 its fourth edition and in 2010 its twelfth) and "Human Communication" (2000), Joseph De Vito (the renowned specialist who has proposed the name "
Communicology" for the sciences of communication--1978), develops a concept of a simple and productive message.
The human science of
communicology. Pittsburgh: Duquesne University Press.
Es Scholar del International
Communicology Institute (ICI) y Secretario General de la Asociacion Mexicana de Estudios de Semiotica Visual y del Espacio (AMESVE).
Williams attempts here to propose new ways of considering music video from the viewpoints of
Communicology (which he suggests is the discipline that studies the discourse of human communication, p.
Communicology; the new science of embodied discourse.
Communicology and communications engineering of the body and and sport.
Reworking gender: A feminist
communicology of organization.
According to Joseph DeVito, author of
Communicology: An Introduction to the Study of Communication, "Communication refers to the act, by one or more persons, of sending and receiving messages distorted by noise, within a context with some effect and with opportunity for feedback." As part of the universals of communication, according to DeVito, speaking, writing, understanding, and comprehending form the process of encoding and decoding.