"When I first started this I took my proposal including the capitalist theories, to the S&M community, but they didn't buy it." The dominant /submissive theory of capitalism, which is rife with alpha males--rulers of the universe snapping at each others heels, ready to bury the loser as part of the public spectacle of the almighty "win"--interfaced with the submissive consumers, happily ready to offer up their financial soul to what Fromm calls the "
anonymous authority," whether it be the media, advertising, the Nike "swooshstika," Tommy Hilfiger or IKEA.