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von Restorff, Hedwig

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von Restorff,

Hedwig, German psychologist.
von Restorff effect - memory process theory.
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References in periodicals archive
From the psychology of learning, the classic Von Restorff Effect predicts that people recall, with little effort, unique aspects of information, while disregarding the rest.
Making your messages 'stickier': applying a book's concepts of good communication to the behavioral healthcare field
Research on the von Restorff effect in rats has shown that novel stimuli, such as a tone presentation, could aid retention of maze locations in the absence of PI (Reed & Richards, 1996).
The effects of reward omission and change on proactive interference in spatial alternation
The "von Restorff effect" in memory literature suggests that unexpected information seems to capture one's attention, is processed more extensively, and is subsequently more likely to be recalled than information expected in a given context (Lynch and Srull, 1982).
Examining effects of advertising campaign publicity in a field study
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