However, the development factor behind materialism among adolescents aged 18-20 years is somehow ignored, especially in the context of Asian countries.
Chaplin, Hill, and John (2014) conducted a study on impoverished and affluent children and found that the low economic status of families causes the development of materialism among adolescents.
understand materialism have led to numerous theoretical views among scholars.
In his seminal work on materialism, Inglehart (1971) looked at materialism as a preoccupation with lower order needs for comfort and safety.
"Our findings show that it is possible to reduce
materialism among young consumers, as well as one of its most common negative consequences (non generosity) using a simple strategy -- fostering gratitude for the things and people in their lives," said study author Lan Nguyen Chaplin, associate professor of marketing at the University of Illinois at Chicago.
The paper analyses only the Christian approach to
materialism by two reasons.
The
materialism construct has been gaining increasing academic notoriety, especially following a study conducted by Belk (1985) in the Journal of Consumer Research.
The rising level of
materialism in children and adolescents has prompted growing concerns among parents, educators, and social scientists (Chaplin and John 2007).
' There is public perception that Pentecostal church are now interested in prosperity,
materialisms and individualisms as against its social-dimension which are: poverty, humanitarian crisis, election, leadership and corruption.