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Gen Y

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Gen Y

A popular term that describes the demographic cohort following Generation X, which has been variously defined as corresponding to those born between the mid-1970s up to the early 2000s. They are also known as the Echo Boomers, given that many of them are children of baby boomers.
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References in periodicals archive
To understand the work preferences of generation Y.
Examples of this could include using the technological knowledge of Generation Y to educate and support older generations, while using the skills and experiences available through the loyalty of the baby boomers--an invaluable wealth of expertise to transfer knowledge in mentorship programmes (Blythe et al, 2008).
What differences exist between Baby Boomers, Generation X, and Generation Y in response to organizational change?
Keywords: Generation Y; management strategies; workplace behaviour
In order to understand the characteristics of Generation Y, it is useful to understand the characteristics of other generational groupings currently employed in the healthcare workforce.
Rsearchers, supervisors, and human resource professionals have long struggled with perfecting management strategies for employees, made more difficult by the presence of distinct personalities of the three most prevalent working generations, namely the Baby Boomers (born between the years 1946 and 1964), Generation X (born between 1965 and 1979), and Generation Y (born between 1980 and 2000).
This article explores the difference in assigned levels of workplace motivation and happiness between federal government workforce members of Generation Y versus Generation X and Baby Boomers.
JC Penney chief marketing officer Mike Boylson said: "It's the perfect marriage of two of Generation Y's favourite things - technology and shopping.
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