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flooding

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flooding

 [flud´ing]
in behavior therapy, a form of desensitization for the treatment of phobias and related disorders in which the patient is repeatedly exposed to highly distressing stimuli without being able to escape but without danger, until the lack of reinforcement of the anxiety response causes its extinction. In general, the term is used for actual exposure to the stimuli, with implosion used for imagined exposure, but the two terms are sometimes used synonymously to describe either or both types of exposure. Compare systematic desensitization.
Miller-Keane Encyclopedia and Dictionary of Medicine, Nursing, and Allied Health, Seventh Edition. © 2003 by Saunders, an imprint of Elsevier, Inc. All rights reserved.

flood·ing

(flŭd'ing),
1. Profuse bleeding from the uterus, especially after childbirth or in severe cases of menorrhagia. Synonym(s): flood (1)
2. Profuse uterine hemorrhage. Synonym(s): flood (2)
3. A type of behavior therapy; a therapeutic strategy at the beginning of therapy in which the patients imagine the most anxiety-producing scene and fully immerse (flood) themselves in it. Compare: systematic desensitization.
Farlex Partner Medical Dictionary © Farlex 2012

flooding

Psychology
A form of behavioural therapy for a specific phobia, in which the individual is “intensely” exposed to the object (e.g., snakes, spiders) or situation that he or she normally tries to avoid. The hope is that by “flooding” the person’s psyche with the dread event or object, his or her anxiety would be exhausted and learn to cope.
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.

flooding

Forced exposure, implosion Psychiatry A behavior therapy for phobias and other problems linked to maladaptive anxiety, in which triggers are presented in intense forms, either in imagination or in real life; the presentations are continued until the stimuli no longer produce disabling anxiety; the hope is that by 'overloading'–ie flooding the person's psyche with the dread event or object, anxiety is exhausted and the Pt learns to cope with largely irrational fears. See Aversion therapy, Behavioral therapy, Encounter group therapy, Imaging aversion therapy, Systematic desensitization.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.

flood·ing

(flŭd'ing)
1. Bleeding profusely from the uterus, especially after childbirth or in severe cases of menorrhagia.
2. A type of behavior therapy; a therapeutic strategy at the beginning of therapy, in which the patients imagine the most anxiety-producing scene and fully immerse (flood) themselves in it.
Medical Dictionary for the Health Professions and Nursing © Farlex 2012
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References in periodicals archive
First, for the most forced-exposure level (forced exposure with no skip option), subjects saw only the banner ad on the screen for a brief period of time, before moving to the desired website and ultimately to the page where they originally wanted to go.
The main independent variable of the study was the degree of the forced exposure. This variable was manipulated by using four different banner presentation formats.
The first hypothesis states that a higher degree of forced exposure to the banner ad will yield a higher level of banner ad perception.
To check the rank order of the perception rate for each treatment condition (i.e., degree of forced exposure), three sequential paired t-tests comparing perception proportion differences among the four treatment conditions were conducted.
The second hypothesis states that a higher degree of forced exposure in the banner ad will yield a higher clickthrough rate.
To check the rank order of the perception rate for each treatment condition (i.e., degree of forced exposure), three sequential paired t-tests comparing clicking proportion differences among the four treatment conditions were conducted.
Unexpectedly, as shown in Table 5.1, the mean bannerattitude index score for "Forced Exposure with No Skip Option" (M = 3.38) was significantly higher than that for "Forced Exposure with Skip Option" (M = 3.26).
Second, to check the rank order of attitude toward the brand for each treatment condition (i.e., degree of forced exposure), three sequential paired t-tests comparing mean differences in attitude toward the brand for each treatment condition were conducted.
Similar paired t-tests were conducted to check the relationship between the degree of forced exposure and purchase intention.
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