As a result, in the current study we predicted that arousal might have varying effects on consumers'
explicit memory and implicit memory in regard to sponsorship information in an advertisement, as implicit memory is not significantly influenced by cognitive capacity.
Additionally, despite the prevailing view that the MTL underlies
explicit memory, studies have been reported which show that some forms of declarative memory are independent of the activation of the hippocampus.
This knowledge expansion on how to navigate the site, resulting from Interactivity, facilitates the customization of sites, creating expectations of what will happen (VAN NOORT; WILLEMSEN, 2012) and that increments the individual's
explicit memory (VAN NOORT; VOORVELD; VAN REIJMERSDAL, 2012).
(1999) (1996) 'Comparing Implicit and
Explicit Memory for Brand Names from Advertisements', Journal of Experimental Psychology: Applied, 2:2, 147-163.
The older people showed better implicit than
explicit memory and better implicit memory than the younger.
Over time, subjects reported the gradual emergence of a personal narrative that can be properly referred to as '
explicit memory'."
In one such study, Parente (2001) compared seventh and eighth-graders to college students on a measure of
explicit memory.
Explicit memory pertains to conscious recollections and may be tested with measures such as free recall and cued recall of previously-presented stimuli.
could experience new motor learning (e.g., mirror reading) and Pavlovian conditioning, in spite of having no
explicit memory of these experiences.
Implicit and
explicit memory of neutral, negative emotional, and sexual information.
Implicit and explicit processes are active both during learning and performance, with the latter driven by implicit and
explicit memory. Implicit learning refers to the acquisition of information without awareness of what is being learned or, sometimes, even the intention to learn (Perrig, 1996; Thorndike & Rock, 1934); whereas, explicit learning involves full or partial awareness of the learned material and is characterized by hypothesis testing strategies.
If after the test the subject has any recollection of being exposed to the image before the test, then there is an element of
explicit memory and that subject is excluded.
We know how to optimize skill-learning,
explicit memory, and the effect of physical activity on cognition.