Based on a survey conducted by online-video advertising solutions provider LiveRail, the average
cost per thousand in-stream impressions in the fourth quarter of last year was $16.40.
The national online advertisers, he contends, are hard drivers looking for low CPMs (
cost per thousand) for aggregate buys.
The Defenders of Wildlife raised $157,000 through a response rate of 2.5 percent and a
cost per thousand in the mail of $500.
The first ad in the Scene framed the battle as a case of "David and Goliath," pointing out how much more money the Tennessean's ads
cost per thousand readers compared with the Scene's.
Because direct marketing is more targeted, the
cost per thousand is higher, but the response per thousand should be, as well.
On one level, the
cost per thousand (CPM) for delivering a pre-print through shared mail is $800, while StreetSmart costs $700.
He said those rates are about 10 percent higher -- based on
cost per thousand -- than advertising in the D-G and a CPI newspaper at the same time.
The correlations are low because of pronounced shifts in
cost per thousand for a number of shows from 1988 to 1989.
It is expected that CPM's (
cost per thousand) will increase for specific target audiences, but it is doubtful that this increase will compensate for lower ratings,
Consumer engagement alone is not sufficient, but consumer stickiness to the brand is vital for brand growth or you get submerged in a drive for the lowest
cost per thousand impressions and miss the real reason for advertising or even communicating.
But the online ad programs have the potential to pump new money into online classifieds -- and raise the low price of online ads measured by
cost per thousand (CPM), Ginocchio argued.
Cost per thousand (CPM) increases, will likely be up 3%-5% collectively.