Of the U.S.-based medical products, devices and service companies that participated in a recent study by Evanston, 111.-based global consulting firm ZS, 16 percent outsource business intelligence, 12 percent of those surveyed outsource big data analytics (such as
click-stream data and social media), 8 percent outsource marketing analytics (e.g., closed-loop marketing and campaign retum-on-investment analytics), and 4 percent outsource sales analytics.
“Our integration will offer Adobe Analytics customer innovative possibilities to obtain clickstream data and assist marketing professionals who want to perform deeper analysis by combining
click-stream data with mobile, media, retail, social and CRM data,” said Thomas Spicer, CEO and Founder for Openbridge.
e-Commerce- Online businesses can analyze large volumes of
click-stream data cost effectively resulting in business intelligence.
In addition, through the Aster Data Analytic Foundation, a suite of pre-packaged analytics functions, the company's nCluster Cloud Edition customers have access to advanced analytics such as sequential pattern analysis, which yields deeper behavioural and event analysis for improved
click-stream analysis, ad targeting or fraud detection.
Support for new data types makes Vertica well suited for a wider range of industries and applications, such as adding IP address storage which is critical for telecommunications and companies performing web
click-stream analysis.
Even more powerful, NetCommerce Analytics, sold as an add-on module, also tracks
click-stream data on a user-by-user basis, so sales representatives can see the most recent activity of a client or prospect on a Web site as easily as they can log a phone call.