Start4Life

Start4Life

A UK health-improvement campaign developed by the same creators of Change4Life. Start4Life targets pregnant women, parents of newborns and their key influencers, and aims to help support families by encouraging healthy habits regarding feeding and activity levels. It offers healthcare and childcare professionals current advice on breast feeding, introducing solid foods and active play, communicates 6 key behaviours (see table) which have huge benefits for both baby and mother, and are designed to build healthy habits from day one. Start4Life reflects the same friendly, supportive and accessible tone as Change4Life, but also appreciates that decisions made at the start of a baby's life require sensitivity and understanding, and that new parents often need reassurance at what can be an overwhelming time.

Key behaviours in Start4Life are:
• Breastfeeding;
• For as long as possible;
• Don’t switch babies to solid foods too soon;
• Food variability reduces picky eating;
• Avoid sweetened foods;
• Keep the baby active.

All 6 behaviours are designed to increase infant health and reduce obesity and other diseases in later life.
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References in periodicals archive ?
Public Health England said it wanted to "break down the barriers and stigma" around breastfeeding in public with its Start4Life campaign.
Start4Life (2014), Guide to Bottle Feeding, Public Health England http://www.
The NHS has now launched Start4Life so you can get advice from midwives on how to give your baby the best start.
The NHS have now launched Start4Life so you can get advice from midwives.
Two in five people believe that pregnant women "overshare" details on websites such as Facebook, according to a poll by Netmums and the Department of Health's Start4Life campaign.
The Big Breastfeed event is being organised under Start4Life, a partnership between Sure Start Children's Centres in Newcastle, Newcastle Breastfeeding Resource, Newcastle City Council, and NHS North of Tyne.
Government initiatives such as Start4life, which targets babies' nutrition, and improvements to school dinners, have made some progress in terms of educating the notion about healthy eating, but one age group is currently being neglected: under-fives.
Start4Life is a new initiative aiming to give parents all the advice they need to help their children be healthy in the first few years of life and beyond.
The new Start4Life campaign, to run alongside Change4Life aimed at adults, will urge new mums to breastfeed and not start solids for the first six months.
That is why the Government is today launching its Start4Life campaign, which will support pregnant women and parents of babies and give their families a good start for a healthier life.
The Royal College of Obstetricians and Gynaecologists and NICE both recommend a minimum of 30 minutes exercise a day for pregnant women whilst the NHS Start4Life campaign suggests at the very least a half hour walk every day.