semantic differential

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semantic differential

a method for measuring affective responses or attitudes to objects or events by asking people to rate the object or event along a bipolar scale, for example ranging from good to bad.
References in periodicals archive ?
There were three major objectives of the present study: (1) to test the validity of the semantic differential scale for measuring negative self-concepts; (2) to determine the relative effects of informal and formal labeling on self-reported delinquency; and (3) to determine the predictive powers of labeling variables in terms of general and serious delinquency and drug-related offenses.
Steinfield's instrument has 16 items using a semantic differential scale while Witmer's instrument has 32 items using the Likert scale.
Students' attitudes comparing the CAP and traditional methods were measured by the Semantic Differential Scale (SDS) (Pizzo, 1981) in matched and mismatched acoustic environments.
Students' attitudes toward grammar instruction were assessed using the Semantic Differential Scale (SDS) (Pizzo, 1981).
After attaining criterion on equivalence probes that demonstrated formation of the classes, the participants in Groups 2 and 3 filled semantic differential scales (see Application of semantic differential scales, below).

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