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Seeding Trial

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Seeding Trial
A drug company-sponsored ‘trial’ of an FDA-approved drug which has little/no scientific merit


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Quoting Merck employees in internal documents calling ADVANTAGE a seeding trial and detailing its origins in the company's marketing division, the researchers concluded that the clinical trial "was actually a sophisticated marketing tool designed to allow optimal 'seeding' of positive experiences with Vioxx among customers--primary care physicians--before its approval.
 
 
 
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