Farley describes Nissan as "a natural competitor for Scion
" ("They already have a good following in the urban market"--and the urban market is the one that Scion
is pursuing with all manner of non-trad promotional activities that would probably cause other people in executive automotive suites to have a gripper: It's one thing to use pop tunes behind your TV ads and entirely another thing to put on organized bashes celebrating music, art and, well, tricked-out rides.
has also partnered with Modular Records to bring music enthusiasts "Modular Remixed," a record featuring popular tracks from the current Modular artillery by four exciting international up-and-coming acts.
According to staff members at Scion
of Naperville, customers have been most excited about the improved handling and ride of the new 2015 Scion
Aggressive Look with New Exterior Design and 18-Inch Wheels The 2014 Scion
tC is defined by more assertive styling, starting from the front with distinctive new headlamps and an all-new hood that extends lower toward a more open, muscular grille with an embedded tC logo.
today announced a joint partnership that will enable Gaia members to buy and customize virtual versions of Scion
Tool Aims to Educate Whyville Users About Financing as They Purchase Virtual Scion
The urban trendsetter-targeted brand campaign began last June in California on a regional basis and made its way across the country leveraging both traditional and non-traditional approaches to promote the Scion
xA and xB models.
Choosing to work with artists from all genres, tastes and levels of fame, Scion
stays true to their corporate philosophy based on creativity, variety and individuality, making this innovative automaker the ideal outlet to bring awareness to the art form.
Interpolls has served as a rich media technology partner to Scion
over the last several years, and their unparalleled experience in rich media made the technology company a natural choice to execute this innovative campaign.
Serving as the "official ride," 20 Scion
xB's will continuously shuttle festivalgoers on a route that models Cincinnati's proposed streetcar line, making stops at nine locations running north on Main Street, west on 12th Street, back south on Walnut Street, and east on 5th.
is extremely proud of this initiative," said Jeri Yoshizu, Scion
sales promotions manager.
com, announced that Scion
will expand upon its already successful marketing campaign in There.