incentive

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in·cen·tive

(in-sen'tiv),
In experimental psychology, an object or goal of motivated behavior.
[LL. incentivus, provocative]

incentive

(ĭn-sĕn′tĭv)
Any stimulus that encourages a desired response. Incentives may be provided to patients (e.g., to ensure adherence to treatment plans), to practitioners (e.g., to improve productivity or job performance), or to students (e.g., to improve grades).

financial incentive

A cash payment made to a patient who achieves a health-related goal such as sustaining a weight loss over a 6-month period or maintaining abstinence from a toxic substance.