news release

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news release

A document of public record in which an institution or organisation formally announces matters of interest to media “consumers”, intended to inform the public while attracting publicity to the institution where the newsworthy event(s) occurred. News releases can be problematic if the claims made to the public (e.g., a cure for a “dread disease”, such as AIDS or cancer) do not survive scientific scrutiny, resulting in a credibility gap.

news release

Journalism A document of public record in which an institution or organization formally announces matters of interest to media 'consumers'
References in periodicals archive ?
Lee says sending your press release to online publications may be preferable to sending it to newspapers and magazines or television and radio outlets because Websites tend to post information faster than printed publications, and the information may be available for a longer period of time--weeks, months, or even years after it is first posted.
Press release news delivered over the JCN Newswire Japanese service is indexed by all major Japanese news engines, including Excite, Google, Infoseek and Yahoo
Every number that is going to be in the 10-Q needs to be in the press release," says Larry Haverty, an institutional money manager with State Street Research & Management Co.
If the company's policy had prohibited the CEO from discussing the contract until the company had publicly announced it in a press release, it could have avoided the violation.
Sometimes legislators are better off not issuing press releases, particularly when they are guilty of whatever it is they are complaining about.
Press Release Builder walks a user through the process of optimizing a press release for increased visibility in search results.
Whether your website is trying to attract more media attention, create a buzz about a particular service or product, or is simply trying to grow in the world of Internet marketing, the Press Release SEO section could help a great deal.
is the developer of a suite of press release optimization tools which help users craft optimized press releases for news search engines.
FT Newspaper & Online: a next-day extract of the press release in the FT's European and UK editions
CHICAGO -- SEO-PR and Incisive Interactive Marketing today announced that they will offer a press release SEO training class following the Search Engine Strategies (SES) Conference & Expo 2006 in Chicago.
Public relations firms, individuals and companies can submit their press releases through www.
The California SEO firm exec adds, "If your company's marketing and public relations strategy includes the Internet, it's time to take a closer look at the optimized press release, news distribution and public relations measurement.