alcopop

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alcopop

A popular term for any of the alternative beverages that were formulated in response to an increase in the US federal wine tax in the early 1990s. The spirits industry responded by moving away from wine coolers to malt-based alcoholic beverages including "hard" lemonades and fruit coolers and drinks.

alcopop

Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. See Alcohol, Wine cooler.
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The dynamic and rapid growth of cider sales and the launch of premixed drinks catering to convenience helped slow down the sales decline in the overall alcoholic drinks market.
Food and Drug Administration to address this concern, Rapp said, "Consumers need to know that after just 90 days on a shelf, premixed drinks may have only 30 to 50 percent of their vitamins remaining and Karma's goal is to bring back the freshness of vitamins and truly transform water into wellness.
The sector includes perry, low and non alcoholic wines, British wine, coolers, premixed drinks and wine and fruit mixes.
AMWS has positioned "Bartenders Choice" premixed drinks to be a leader in the adult beverage space.
The company has already followed this up with a range extension into premixed drinks.
Premixed drinks specialist Beverage Brands has set up a subsidiary company to test and market products outside its core range.
The sector is growing if you consider the crossover with premixed drinks which have the backing of big spirit companies like Bacardi-Martini, because consumers do not make any distinction between them.