focus group

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focus group

A group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together for purpose of identifying and discussing points of view about topic; discussion led by facilitator from outside the group.

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together to identify and discuss points of view; discussion led by outside facilitator.

focus group,

n a demographic target group of people used to gather opinions or data descriptive of the population represented by the sample selected.
References in periodicals archive ?
8220;The challenges of today's large online panels - which typically entail multiple recruiting partners and branding, multifaceted incentive models, third-party sourcing, sample optimization, apps, and new monetization models - create an increasingly complex set of considerations for our clients.
Toluna is the world's leading independent online panel and survey technology provider to the global market research industry.
One advantage of the online panel is that it can be mobilized quickly to query farmers on issues that are highly topical.
The new service, Home Improvement Tracking Service (HITS), will offer the same broad category coverage and key market measures The Farnsworth Group previously offered its clients through a quarterly consumer survey, but it will be enhanced via NPD's online panel of more than 600,000 individuals.
MFi posed survey questions from February 5 to 18, 2001, to members of Market Facts' recently expanded online panel.
Additionally, uSamp's online panel of respondents is nine million strong globally, in more than 90 countries, with reward and language translations available.
The survey will be conducted based on an online panel in the following countries:GermanyFranceSpainPolandIrelandSwedenThe tenderers are invited to propose sampling techniques by which a representative sample of the voting population (18 years and older) in the respective countries can be achieved using online panels.
Statisticians and social scientists examine the quality of data from online panel surveys in terms of coverage, non-response, measurement error, weighting adjustments, non-response and measurement error, special domains, and operational issues.
The emerging markets online panel specialist had recently expanded its capabilities from Brazil, Russia, India, China and Mexico into South Africa, empowering global organizations to conduct research in high potential markets.
The new mobile capability complements Harris' existing Research Lifestreaming capability of listening to consumer conversations using social media, as well as its longstanding ability to reach millions consumers using its online panel.
YouGov Siraj, a regional unit of the UK-based YouGov, said it will complement the partnership by using their proprietary online panel, the largest of its kind in Middle East.
This tool enables organisations to create their own survey of up to five questions and then launch it live to Toluna's online panel community.

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