Mobile clubs are a solid marketing channel today which, when properly employed, enable merchants to create true
one-to-one relationships with their customers while increasing response rates and, ultimately, sales," said Robert Wesley, president and CEO, MobileLime.
Email campaigns are helping us build
one-to-one relationships with repeat customers in a cost-effective manner.
With MobileLime, merchants provide their customers with real time marketing, cardless loyalty programs and a better way to develop
one-to-one relationships.
We are excited about working with Proteus, to deepen our
one-to-one relationships with our customers" said Casey Reeter, VP of Business Development at Wizards of the Coast.
The largest challenge that marketers face is not collecting data, but making that data actionable to create
one-to-one relationships with customers and prospects," said Chris Baggott, chief marketing officer of ExactTarget.
In 2004, the organization served some 225,000 youth, ages six through 18, in 5,000 communities across the country in
one-to-one relationships.
Rather, managers should use smart online promotion to build
one-to-one relationships with individual consumers that may span years.
Our European clients recognize that e-mail is one of the most powerful channels available for establishing
one-to-one relationships with customers and that they need a strategic partner to maximize that channel," said Simone Barratt, managing director of e-Dialog UK Ltd.