Late last month the Indian company announced that it bought six O-T-C health product brands --Bufferin pain reliever/fever reducer tablets, Doan's back pain relief caplets, Comtrex multi-symptom cold/cough caplets (day and night formulas), Nupercainal
hemorrhoidal ointment, Myoflex pain relief cream and Cruex fungal nail gel--from Ducere Pharma LLC.
The firm purchased 6 OTC brands from Ducere Pharma, comprising Doans, Bufferin, Nupercainal
ointment, Cruex nail gel, Comtrex, and Myoflex.
The firm has acquired six OTC brands: DOAN'S, BUFFERIN, NUPERCAINAL
Ointment, CRUEX Nail Gel, COMTREX, and MYOFLEX.
Upon closing, Dr Reddy's Laboratories' acquired OTC brands includes DOAN'S, BUFFERIN, NUPERCAINAL
Ointment, CRUEX Nail Gel, COMTREX,and MYOFLEX.
Others include Bufferin, Doan's, Comtrex, Nupercainal
Before suspending operations, the brands-Bufferin, Doan's, Myoflex, Nupercainal
and Comtrex--accounted for about $15 million in annual sales.
Ducere Pharma, which built its reputation in the branding of drugs for consumer care and pain relief, recently acquired a portfolio of over-the-counter treatments from Swiss drug maker Novartis AG, including Myoflex, Bufferin, Doan's, Comtrex, Nupercainal
Under the alliance Emerson Group will provide sales and marketing services starting January 1 for the following Novartis Consumer Health brands: Keri (skin lotion), Vagistat (vaginal antifungal ointment), NoDoz (caffeine alertness aid), Comtrex (cold/cough/flu caplets), Bufferin and Ascriptin (buffered aspirin), Desenex (athlete's foot topical antifungal), Doan's (back pain reliever), Mineral Ice (pain relief gel), PerDiem (laxative), Myoflex (arthritis/muscle pain relief cream), Nupercainal
(hemorrhoidal analgesic ointment), Cruex (jock itch antifungal spray/powder), Tavist (allergy relief tablets) and Slow-FE (iron supplement).
Under the partnership, Emerson Group will provide sales and marketing services beginning on January 1 for the following Novartis Consumer Health brands: Keri, Vagistat, NoDoz, Comtrex, Bufferin, Ascriptin, Desenex, Doan's, Mineral Ice, PerDiem, Myoflex, Nupercainal
, Cruex, Tavist and Slow-FE.