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marketing
(redirected from Next big thing)

    Also found in: Financial, Acronyms, Encyclopedia, Wikipedia, Hutchinson 0.06 sec.
marketing,
n the set of activities directed at facilitating and consummating exchanges. The following three elements must be present to define a marketing situation: two or more parties who are potentially interested in exchange; each party possessing things of value to others; and each party capable of communication and delivery.
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