# content analysis

(redirected from Media content analysis)
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## analysis

[ah-nal´ĭ-sis] (pl. anal´yses)
separation into component parts.
activity analysis the breaking down of an activity into its smallest components for the purpose of assessment.
bivariate analysis statistical procedures that involve the comparison of summary values from two groups on the same variable or of two variables within a group.
blood gas analysis see blood gas analysis.
chromosome analysis see chromosome.
concept analysis examination of the attributes of a concept as it occurs in ordinary usage in order to identify the meanings attached to the concept.
content analysis a systematic procedure for the quantification and objective examination of qualitative data, such as written or oral messages, by the classification and evaluation of terms, themes, or ideas; for example, the measurement of frequency, order, or intensity of occurrence of the words, phrases, or sentences in a communication in order to determine their meaning or effect.
correlational analysis a statistical procedure to determine the direction of a relationship (positive or negative correlation) between two variables and the strength of the relationship (ranging from perfect correlation through no correlation to perfect inverse correlation and expressed by the absolute value of the correlation coefficient).
analysis of covariance (ANCOVA) a variation of analysis of variance that adjusts for confounding by continuous variables.
data analysis the reduction and organization of a body of data to produce results that can be interpreted by the researcher; a variety of quantitative and qualitative methods may be used, depending upon the nature of the data to be analyzed and the design of the study.
ego analysis in psychoanalytic treatment, the analysis of the strengths and weaknesses of the ego, especially its defense mechanisms against unacceptable unconscious impulses.
gait analysis see gait analysis.
gastric analysis see gastric analysis.
multiple-locus variable number of tandem repeat analysis (MLVA) a laboratory tool designed to recognize tandem repeats and other qualities in the genome of an individual to provide a high resolution DNA fingerprint for the purpose of identification.
multivariate analysis statistical techniques used to examine more than two variables at the same time.
power analysis a statistical procedure that is used to determine the number of required subjects in a study in order to show a significant difference at a predetermined level of significance and size of effect; it is also used to determine the power of a test from the sample size, size of effect, and level of significance in order to determine the risk of Type II error when the null hypothesis is accepted.
qualitative analysis the determination of the nature of the constituents of a compound or a mixture of compounds.
quantitative analysis determination of the proportionate quantities of the constituents of a compound or mixture.
SNP analysis analysis of single nucleotide polymorphisms to assess artificially produced genetic modifications or identify different strains of an organism.
transactional analysis a type of psychotherapy based on an understanding of the interactions (transactions) between patient and therapist and between patient and others in the environment; see also transactional analysis.
analysis of variance ANOVA; a statistical test used to examine differences among two or more groups by comparing the variability between the groups with the variability within the groups.
variance analysis the identification of patient or family needs that are not anticipated and the actions related to these needs in a system of managed care. There are four kinds of origin for the variance: patient-family origin, system-institutional origin, community origin, and clinician origin.
vector analysis analysis of a moving force to determine both its magnitude and its direction, e.g., analysis of the scalar electrocardiogram to determine the magnitude and direction of the electromotive force for one complete cycle of the heart.

## con·tent a·nal·y·sis

any of a variety of techniques for classification and study of the verbal products of normal or psychologically disabled people.

## content analysis

(kŏn′tĕnt′)
n.
A systematic analysis of the content rather than the structure of a communication, such as a written work, speech, or film, including the study of thematic and symbolic elements to determine the objective or meaning of the communication.

## content analysis

a systematic procedure for the quantification and objective examination of qualitative data, such as observations and written or oral messages, by the classification and evaluation of terms, themes, or ideas; for example, the measurement of frequency, order, or intensity of occurrences in a communication to determine their meaning or effect.

## content analysis

A form of data analysis (“mining”) in which a database is scrutinised for significant and recurring themes based on researcher-developed codes containing brief descriptions of the recurring themes.

## con·tent a·nal·y·sis

(kon'tent ă-nal'i-sis)
Any of a variety of techniques for classification and study of the verbal products of normal or of psychologically impaired people.
Any of a variety of techniques for classification and study of the verbal products of normal or of psychologically impaired people.
References in periodicals archive ?
A special section of the book examines PR outputs, by reviewing and discussing media content analysis techniques .
The structure of an existing method for media content analysis in the fields of press and online to be continued and linked to a social media monitoring.
com, a division of MediaData Corporation, provides free entertainment media content analysis directly to consumers.
As such, the PSVrating system yields the most comprehensive media content analysis currently available anywhere.
At a communications management conference today, a senior public affairs executive for the National Association of Realtors(r) (NAR) described how the organization employed media content analysis as part of a comprehensive media strategy to successfully challenge a proposed ruling that would allow federally chartered banks to enter the real estate brokerage business.
The Hudson River Group, a leading marketing analytics firm, today announced it has selected Delahaye Medialink, the world's largest provider of media content analysis, and a division of Medialink Worldwide Incorporated (Nasdaq:MDLK), as its exclusive provider of customized and syndicated media content analysis.
is a research firm specializing in global media content analysis for strategic and tactical insight into the effectiveness of corporate communications.
CARMA International, world leader in communication research, has extended its media content analysis services to China and now offers clients full analysis of issues, brand positioning, trends and competitors in this important, growing market.
It processes news and information at previously unmatched speed; -- It provides uniform consistency of results never before possible; -- It is able to read and analyze a vastly broader and deeper library of coverage; -- It attains a level of accuracy that brings media content analysis to a new level of science.

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