mass media

(redirected from Mass audience)
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mass media

Communication technology, such as radio, television, internet, etc., which are capable of reaching large segments of a population.
References in periodicals archive ?
But the Internet has made it possible for ordinary consumers to reach a mass audience or 'grab hold of the megaphone' through blogs, online review sites like Yelp, and user-generated content on sites like YouTube and Pinterest," authors Edward F.
The authors argued that the BBC is torn between its public broadcasting responsibilities and its pursuit of a mass audience, and compared the licence fee to Mrs Thatcher's discredited community charge.
Electronic Ticketing, Intelligent Provisioning and Mass Audience Management
Proms In The Park is now in its 12th year and aims to bring the Proms to a mass audience.
Popstars'' could get more interesting as it proceeds, as we get to know the girls as they realize how much work goes into being famous and before the starmaking machinery buffs the edges off their personalities to make them palatable to a mass audience.
Why did a mass audience, little accustomed to attending artistic events, embrace this particular artist?
Leconte characterized many reviews as "premeditated assassinations" written as if "to kill off all commercial French cinema designed for a mass audience.
As I recall, there wasn't much of a stampede to the box office, but whether that was because of our protests or because the mass audience didn't care to watch Al choose between the ravishing Karen Allen or a thin, scarred leather queen hanging in a sling in a basement on Avenue A, I really couldn't say.
Jan Van Dyke's dancers projected her choreography to a mass audience between innings at a sports arena, and Maida Withers's students performed in the Marvin Center's many picture windows for observers out on the street.
True Stories' unique community platform and accessibility to a mass audience opens markets that may not have immediate access to the film.
But for Shyamalan, a storyteller committed to finding a mass audience for his work, comics are modern mythology and, as such, a perfect device to investigate the deeper questions of life.
With this exhibition, MOMA trepidatiously sticks its big toe into the mass audience pool.