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marketing |
Also found in: Dictionary/thesaurus, Legal, Financial, Idioms, Encyclopedia, Wikipedia, Hutchinson | 0.04 sec. |
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marketing, n the set of activities directed at facilitating and consummating exchanges. The following three elements must be present to define a marketing situation: two or more parties who are potentially interested in exchange; each party possessing things of value to others; and each party capable of communication and delivery. |
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