niche market

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niche market

A segment of a medical market that is serviced by a limited number of vendors.
References in periodicals archive ?
The market niche represents a subdivision of a market characterised by: its small size; potential for development, usually volume limited; a particular type of clientele with specific expectations; competences that firms need to have in order to conquer a niche (Lendrevie, Lindon 1997).
When the market niche is established, prospective clients can be identified and contacted.
They will need the capacity to clarify market niche, identity messages, appeals themes, core values and corporate culture.
One special aspect of a market niche, however, has already come to Europe and, for the moment, is having a great impact on the German market.
Counterpoint: Competition is getting tougher for everyone, even in what are still largely unsophisticated and non-price sensitive market niches.