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Alcopop
(redirected from Malternative)

   Also found in: Dictionary/thesaurus, Wikipedia 0.01 sec.
Alcopop
A popular term—not used by the alcohol industry—for any of the alternative beverages that were formulated in response to an increase in the US federal wine tax. The spirits industry responded by moving away from wine coolers to malt-based alcoholic beverages including 'hard' lemonades and fruit coolers

alcopop
Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. Cf Alcohol, Wine cooler.


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After years of being hammered by wine, liqueurs and spirits, the category is in the midst of a comeback with imports, domestic craft microbrews and malternatives leading the way.
The malternative revolution of the past few years hit the wall in 2004, with some of the original successful brands taking major hits.
The malternative revolution of the past few years hit the wall in 2004, with some of the original successful brands taking major hits.
 
 
 
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