alcopop

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alcopop

A popular term for any of the alternative beverages that were formulated in response to an increase in the US federal wine tax in the early 1990s. The spirits industry responded by moving away from wine coolers to malt-based alcoholic beverages including "hard" lemonades and fruit coolers and drinks.

alcopop

Substance abuse A cider, juice or other beverage which has been commercially 'spiked' with a low amount of alcohol–eg, ±5%; some authorities believe alcopops may lead to future heavier alcohol use. See Alcohol, Wine cooler.
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The policy was meant to comply with federal regulators' preliminary conclusion that most malternative beverages derived their alcoholic content primarily from added liquor, not from malt.
A law in Oregon, which has hampered sales of malternatives in the state, has been temporarily overturned.
A Sneak Peek into the Gusty World of Malternatives 4
The British call them "alcopops," we call them malternatives, while marketing mavens of the beer biz insist on "flavored malt beverages.
Here's a brand, the first cider in the market, it weathered the malternative storm, being put on the shelf with hundreds of new products with sweet taste profiles all around it.
Coca-Cola won for Coca-Cola Blak, a new cola/coffee drink packaged in shrink-wrapped signature bottles, while Anheuser-Busch won for Peels, a female-geared malternative beverage packaged in bottles with a short neck and bright, resealable caps.
However a Coors spokeswoman said: "With the major malternative brands peaking over the past few months, we no longer see sufficient potential for the brand to continue investing in it," a Coors Brewing spokeswoman told Reuters.
Table 1: Consumer Demographics - Quantifying the Impact of Malternatives on Consumer Image of Spirits: A Comparison Between Opinions of Regular Uses of Malternatives and Non-Users of Malternatives (includes corresponding Graph/Chart) II-6 Malternatives Strike Gold during Summer II-7 Malternatives Take the Healthy Route II-7 Marketing Equations Striking the Right Balance II-7 Brand Equity: A Lifeline for Malternatives II-7 New Product Blitz II-8 Flavor Innovations that Scored High II-8 Beer & Spirit Companies "Ad it Up" II-9 Packaging II-9 Distribution Dynamics II-9 Dynamics of Successful Retailing II-9 Malternatives & C-Stores: A Hand-In-Glove Partnership II-10 Drug Stores: Are They a Good Fit for Malternative Brews?
Nationally mike's hard lemonade(R) is one of 2 brands which account for 74% of the total malternative category** which is growing 3.
Even Smirnoff Ice, the highest ranking malternative and the 21st best selling malt-based beverage brand in the US, took a pounding last year, down 34% by our count.
Miller Brewing teamed with Allied-Domecq on Stoli Citrona and Sauza Diablo, with Skyy Spirits on Skyy Blue, and with Brown-Forman on a Jack Daniel's malternative.
Unlike the buzz that surrounded the burgeoning malternative category a year ago, no hot product has leapt in to invigorate the mature beer industry.