mass media

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mass media

Communication technology, such as radio, television, internet, etc., which are capable of reaching large segments of a population.
References in periodicals archive ?
This severely restricts the ability of news content related to civic issues and governance from rural areas or smaller towns to get access to the mainstream media.
At the same time, the share of those mistrusting mainstream media coverage in the US has grown six percent over the past two-and-a-half year, compared to the results of an ICM Research poll in May 2015.
I will not analyze the real impact of these appropriations--to do so would require an examination of the mainstream media systems--but the uses of social media focused on this communicative challenge and the senses participants in the collective action configure for these uses, including the meanings built through social media itself.
Indeed, the desire by business to get media coverage remains strong, and research from by the Chartered Institute of Public Relations has found that, despite the rise of social media, 78% of those working inside PR agencies still deal with the mainstream media.
Overall, The Media Gaze offers an opportunity to reflect on our own gaze on the "other," which may or may not be consistent with that of mainstream media.
Another newsworthy instance is that of the plight of Rohingya Muslims, a stateless society of Burma (Myanmar), something that did not come to the fore on mainstream media before that it was taken up by social media ad infinitum.
Instead of Australian blogging undergoing a transition from a grassroots movement of independent writers across the political spectrum making their voices heard, to eventual and reluctant adoption by the mainstream media as a platform which they could no longer ignore, there is a more circular pattern of flows.
Moving forward, given that we now have solid brand equity and very healthy distribution levels in place, you will see a shift in advertising spend towards mainstream media.
CDATA[ INN reported what the media in the UK and USA and some Israeli mainstream media were doing with the story of terrorist Mabhouh's murder in Dubai.
Druze threw fire bombs at a police station, causing extensive damage, but the mainstream media disregarded the story, protests MK Eldad.
A SLOBBERING LOVE AFFAIR: The True (and Pathetic) Story of the Torrid Romance Between Barack Obama and the Mainstream Media
Current methods of generating online revenue cannot offset the loss of the traditional advertising that mainstream media relies upon to sustain their businesses.