Mobile commerce or M-Commerce
refers to the transactions being done by wireless handles devices like Personal digital assistants and mobile phones.
Thus we posit that users' decision on m-commerce
is based on the "calculus" of rewards and costs, according to the social exchange theory (Blau, 1964; Homans, 1958).
The goals that mobile users are trying to achieve through m-commerce
services are related to their stance in terms of time commitment, location, and role (Dholakia and Dholakia, 2004).
It showcases a comprehensive m-commerce
value chain and also outlines the customer experience within from a merchant and customer perspective.
One significant driver of m-commerce
activity is the need for more accessible and reliable mobile financial services.
The report continues with "Market Opportunity" section where potential verticals for m-commerce
solutions in India are elaborated.
Around 44 percent of consumers are interested in m-banking, most of them are young people and want to get benefitted from m-commerce
facilities due to its convenience and fast transaction.
The real value to be found in m-commerce
is through its role as a multi-channel integrator and the indirect sales boost it generates by connecting physical stores with online.
practice will empower people that have never used technology to use their mobile phones in a way no one thought possible by performing a wide range of services such as payment execution and money transfers.
is still not without its limitations.
Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce
In addition we've also seen the growth in use of other mobile devices such as PDAs, all of which can potentially be used for m-commerce