loss leader(redirected from Loss leader pricing)
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Related to Loss leader pricing: Psychological pricing, Customary pricing
loss leaderA business term for an item sold to the public at or below the original cost, to entice a customer to purchase other, more expensive items.
In healthcare, a loss leader is a service provided below cost in order to attract well-insured patients in the hopes of their referring other patients in need of services, thereby generating income above the cost of the loss leader.