He adds that this ability to build a community of like-minded people in this fashion is another side of the lifecasting phenomenon.
We are finding people are using Qik to broadcast what they are doing around lifecasting to a blog and creating an interaction while they are doing that.
There is a temptation to think of lifecasting as CB radio--people who are self-serving, ego-centric; I've heard it called ego-casting--but if you look under the hood, what you'll find is that people may not say they have a business strategy, but if you take a good look, what you'll find is people who are trying to organize groups of like-minded people around something because they have a vision of what they are trying to build.
Why lifecasting is so critical to what we do, and what we [as individuals] find entertaining, and why [someone like Jeff Hibbard or Little Bear and Geronimo] broadcast and why you might become a fan and subscribe to their RSS feed is a work in progress in terms of where the storytelling business is going to be and where all this technology fits in," he says.
net, puts a camera in his truck, and he is lifecasting for free.