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Jade Effect

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Jade Effect
A popular term for the increase in colposcopies and pap smears—due to an increase in doctor visits by younger women in the UK that occurred following the very public 2008 diagnosis of advanced cervical cancer in the 26-year-old British reality TV star Jade Goody


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The so-called Jade Effect also boosted take-up of the HPV vaccine with 90 per cent of fifth and sixth-year schoolgirls in Scotland being immunised against the virus that causes 70 per cent of cervical cancers.
We can cringe at her decision to die in the glare of publicity, but medics like consultant gynaecological oncologist Jeremy Twigg know only too well the benefits of the Jade Effect.
The Jade effect has been nothing short of phenomenal," he added.
 
 
 
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