6 /PRNewswire/ -- Hanes Her Way
, along with Regis Philbin, co-star of "Live with Regis and Kelly," and Elisabeth Hasselbeck, host of the Style Network's "The Look for Less" and former "Survivor" star, have joined forces to launch Body Creations, a sophisticated, new collection of intimate apparel featuring stylish satin, microfiber and lace bras and panties that are comparable to specialty lingerie, but available at one-third the cost -- showing women everywhere that they can take beauty, style and savings to the bank.
Hanes and Hanes Her Way
, the leading brand of underwear, intimates, socks and casual apparel for men, women and children, are marketed by Sara Lee Branded Apparel, a division of Sara Lee Corporation.
In response, Hanes Her Way
has developed an easy and effective way to help moms save time.
Focused on basic, branded products in intimate apparel, underwear, legwear and activewear, it holds leading share positions in North America, Europe and several South American markets with a family of well-known brands including Hanes, Bali, Hanes Her Way
, Wonderbra, Just My Size, DIM, Lovable, Playtex, Champion, L'eggs and Pretty Polly.
The new Hanes Her Way
StayClean fleece is great for busy families like ours.
She had previously been vice president of marketing for Victoria's Secret Stores in Columbus, Ohio, and spent 13 years with Sara Lee Corporation holding several executive positions including senior vice president of marketing for Hanes and Hanes Her Way
Underwear, vice president and general manager of Hanes Her Way
Underwear and vice president of marketing for Hanes Hosiery.
Sara Lee Sock Company is one of the nation's leading manufacturers and marketers of socks under a variety of brands including Hanes, Hanes Her Way
Fit-n-Five is a quick, easy program developed by Hanes Her Way
in conjunction with the American Heart Association to help women add physical activity to their daily lives and keep on track to staying fit and healthy through the holidays and beyond.
Hanes Printables is a major supplier of T-shirts, sport shirts and fleece wear under the Hanes Beefy-T, Hanes Her Way
and Stedman by Hanes labels.
The campaign includes three new executions for the Hanes Tagless T-shirt, Hanes Her Way
women's intimates, and Hanes Her Way
intimates, casual apparel and socks.
and Canada, with responsibility for the Playtex, Bali, Hanes Her Way
, Just My Size, Polo Ralph Lauren, Canadelle and Wonderbra intimate apparel businesses and all Sara Lee Branded Apparel in Canada.
Hanes and Hanes Her Way
sweatshirts and pants are available at retailers nationwide in toddler, children's and adult sizes in a variety of colors.