Gen Y


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Gen Y

A popular term that describes the demographic cohort following Generation X, which has been variously defined as corresponding to those born between the mid-1970s up to the early 2000s. They are also known as the Echo Boomers, given that many of them are children of baby boomers.
References in periodicals archive ?
Nearly three-fourths (73%) of Gen Y customers indicate having online access to policy information (+2 percentage points from 2014), compared with 62 percent across the other three generations.
However, Gen Y has exhibited certain positive attributes that, over time, may help them transition to a less conservative approach," added Finnegan.
Coinciding with this unprecedented rate of employment is the conclusion Gen Y has drawn from their parents' work experience.
This year, almost 10 percent of households headed by Gen Y consumers will buy new vehicles.
Maximizing the Potential of the Gen Y Agent," will explore the work styles, preferences and key traits of Gen Y call center agents, as well as management best practices for contact center managers.
Henry said there would also be a growing requirement from Gen Y to work remotely and to have the space to socialise with their colleagues.
On the following pages, InsideCounsel explores the impact Gen Y attorneys are having on legal departments and law firms--the contributions, the quarrels and ultimately the understanding that must be reached as multiple and vastly different generations join each other in the workplace.
Although somewhat limited in its scope and its ability to be generalised, research thus far indicates that there are considerable differences between the work-related expectations, values, attitudes and behaviours of Gen Y and previous generations.
While Baby Boomers mistrust advertising, Gen Y embraces it--if it's witty and not condescending (Khermouch, 2002).
While issues such as money and benefits matter to Gen Y, Martin says factors such as recognition, goals, deadlines and work parameters are also strong drivers for this generation of workers.
Today's incredibly media-savvy Gen X and Gen Y consumers are tough customers when it comes to marketing.
They're providing a greater variety of benefits for every generation in a variety of formats: online for the Gen Y and Gen X workers and on paper for the baby boomers and traditionals.