Gen Y


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Gen Y

A popular term that describes the demographic cohort following Generation X, which has been variously defined as corresponding to those born between the mid-1970s up to the early 2000s. They are also known as the Echo Boomers, given that many of them are children of baby boomers.
References in periodicals archive ?
Gen Y are known to have below average visits to the GP (1.
There is also little doubt that Gen Y has helped bring in a raft of changes to the workplace, and at a rate that earlier generations are not necessarily comfortable with.
Target Appeals to Gen Y With New Trendy, Socially-Conscious Home Lines
Gen Y endorses warehouse clubs, a format that could supplant aging malls and be suitable for in-fill sites.
Nearly 84 percent of the Gen Y respondents in India said mobile applications are important to their daily lives compared to the global average of 70 percent.
The first "always connected" generation, Gen Y simply expects speed, convenience and "green" billing and payment options.
The first generation to grow up with the Internet and mobile devices, Gen Y is also the first generation to consider behaviors like tweeting and texting, along with using Facebook, Google, Wikipedia, and YouTube, not as novel ideas, but as normal aspects of their social lives and their search for information.
The time is right for brokers and consultants to learn more about Gen Y, which accounts for a large portion of the population that will be buying those voluntary benefits over the next several years.
We can assume there will continue to be a large stream of Gen Y renters flowing into the apartment market over the next couple decades, but we can't assume that they'll be similar to the renters you have today.
If you want to help your clients reach Gen Y and keep them happy in their jobs, make sure the benefits plans being offered meet their specific needs and expectations.
In addition to identifying broad trends, the research examines the impact that the critical Gen Y segment can have on QSR brands today and in the future.