focus group

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focus group

A group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together for purpose of identifying and discussing points of view about topic; discussion led by facilitator from outside the group.

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together to identify and discuss points of view; discussion led by outside facilitator.

focus group,

n a demographic target group of people used to gather opinions or data descriptive of the population represented by the sample selected.
References in periodicals archive ?
Micro Focus Test Server is the first and only IBM mainframe-compatible solution for system, user acceptance and integration testing.
The opportunity to win the Ricky Martin tickets will be tied to Focus test drives.
com and commercials starring creeped-out mothers watching footage of the sci-fi sequel during focus tests.
While the company administers anywhere from 4,000 to 5,000 traditional focus tests each year, it also conducts in-home" studies; On occasion, brand managers have been known to make house calls where they actually watch research subjects using a particular P&G product The company also relies on the Internet and phone interviews to help achieve its research goals.
We spent a lot of time polishing the game, creating paper prototypes, and going for spur-of-the-moment focus tests with iPad and iPhone owners.